- Spend (7d)
- $8,581▲ 2.4%
- Paid installs (7d)
- 3,137▲ 2.1%
- CPI, paid (7d)
- $2.74▲ 0.4%
vs previous 7d
Campaigns
8 set to run
- Spend (7d)
- $3,914▲ 1.4%
- Installs (7d)
- 1,077▼ 1.3%
- CPI (7d)
- $3.63▲ 2.5%
Wasteful
- Spend (7d)
- $2,295▲ 2.3%
- Installs (7d)
- 1,025▲ 4.5%
- CPI (7d)
- $2.24▼ 2.2%
Efficient
- Spend (7d)
- $1,476▲ 3.4%
- Installs (7d)
- 834▲ 3.3%
- CPI (7d)
- $1.77→ 0.0%
Efficient
- Spend (7d)
- $895.88▲ 6.3%
- Installs (7d)
- 201▲ 3.6%
- CPI (7d)
- $4.46▲ 2.5%
Wasteful
Cross-platform comparison: Each platform’s own count — not a common basisNot like for like
Platforms count conversions differently (windows, view-through, modeling), so this comparison favors the most generous counter. Loop lowers its confidence and caps budget moves.Judged on CPI. 20% of iOS installs are SKAN/ATT-modelled, so CPI is an estimate. Spend is exact. Data quality →
Campaigns
| Verdict (90d) | Actions | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Set to run | $341.00 | $2,241.40 | 449,054 | 2,586 | 0.58% | $0.87 | 94% | 614 | $3.65 | WastefulHow the cap was set | ||
| Set to run | $165.00 | $1,010.94 | 212,873 | 1,549 | 0.73% | $0.65 | 88% | 425 | $2.38 | Efficient | ||
| Set to run | $105.00 | $661.51 | 131,678 | 134 | 0.10% | $4.94 | 90% | 38 | $17.41 | WastefulConversion rate | ||
| Set to run | $187.00 | $1,191.29 | 232,570 | 1,361 | 0.59% | $0.88 | 91% | 398 | $2.99 | Middling | ||
| Set to run | $105.00 | $706.04 | 141,126 | 1,022 | 0.72% | $0.69 | 96% | 267 | $2.64 | Middling | ||
| Set to run | $61.00 | $397.33 | 77,146 | 1,344 | 1.74% | $0.30 | 93% | 360 | $1.10 | Efficient | ||
| Set to run | $231.00 | $1,476.27 | 312,568 | 2,813 | 0.90% | $0.52 | 91% | 834 | $1.77 | Efficient | ||
| Set to run | $132.00 | $895.88 | 171,139 | 687 | 0.40% | $1.30 | 97% | 201 | $4.46 | Wasteful | ||
| Paused | — | — | — | — | — | — | — | — | — | — | ||
- Set to runVerdict (90d)Wasteful
- Spent (7d)
- $2,241.40
- Installs
- 614
- CPI
- $3.65
- Daily budget
- $341.00
- Budget used
- 94%
- CTR
- 0.58%
- Set to runVerdict (90d)Efficient
- Spent (7d)
- $1,010.94
- Installs
- 425
- CPI
- $2.38
- Daily budget
- $165.00
- Budget used
- 88%
- CTR
- 0.73%
- Set to runVerdict (90d)Wasteful
- Spent (7d)
- $661.51
- Installs
- 38
- CPI
- $17.41
- Daily budget
- $105.00
- Budget used
- 90%
- CTR
- 0.10%
- Set to runVerdict (90d)Middling
- Spent (7d)
- $1,191.29
- Installs
- 398
- CPI
- $2.99
- Daily budget
- $187.00
- Budget used
- 91%
- CTR
- 0.59%
- Set to runVerdict (90d)Middling
- Spent (7d)
- $706.04
- Installs
- 267
- CPI
- $2.64
- Daily budget
- $105.00
- Budget used
- 96%
- CTR
- 0.72%
- Set to runVerdict (90d)Efficient
- Spent (7d)
- $397.33
- Installs
- 360
- CPI
- $1.10
- Daily budget
- $61.00
- Budget used
- 93%
- CTR
- 1.74%
- Set to runVerdict (90d)Efficient
- Spent (7d)
- $1,476.27
- Installs
- 834
- CPI
- $1.77
- Daily budget
- $231.00
- Budget used
- 91%
- CTR
- 0.90%
- Set to runVerdict (90d)Wasteful
- Spent (7d)
- $895.88
- Installs
- 201
- CPI
- $4.46
- Daily budget
- $132.00
- Budget used
- 97%
- CTR
- 0.40%
- Paused
- Spent (7d)
- —
- Installs
- —
- CPI
- —
- Daily budget
- —
- Budget used
- —
- CTR
- —
Running ads
8 checked · 0 need more data · 1 to act on · 4 fine · 2 proposed · 1 held for a test
- Meta_iOS_Broad_USMeta AdsHeld — test running
- GAds_App_Android_GlobalGoogle AdsRaise proposed
- US_Generic_LearnSpanishApple AdsNothing to change
- Meta_Android_EU_AdvantagePlusMeta AdsNothing to change
- JP_Generic_EnglishAppApple AdsNothing to change
- Meta_iOS_Retargeting_LapsedMeta AdsAct on this
- TikTok_Spark_Creators_USTikTok AdsCut proposed
- US_Brand_ExactApple AdsNothing to change
1 paused or archived campaign not checked.