Approval queue
3 waiting
Nothing changes in your ad accounts until a proposal is approved.
Budget cut
Cut Meta_iOS_Broad_US: budget $341 → $204.60/day (−40%) · CPI $3.61 is 1.7x the other paid channels' average (90d) Held for “Meta Android incrementality (DACH geo holdout)” · Readout due Nov 5 — Waiting for test readout: Meta Android incrementality (DACH geo holdout) (due Nov 5, 2026). Changing Meta Ads now would confound it; a live approval ends the test and marks it confounded. · View test →
Details
Spend ~$315.13/day (last 14d) falls by about $110.53/day ($3,316/month). About 213 installs/week fewer if results fall in proportion (usually fewer: the costliest volume goes first).Compared on: Each platform’s own count — not a common basis99% likely above 1.5× the other paid channels’ average13,579 results in 90d · Range 1.6–1.7×CPI is clearly above the other paid channels' average but under 3x, so cut the budget before pausing; pause if it stays above 3x. CPI $3.61 is 1.7x the other paid channels' average ($2.17, 90d; 13,579 results, range 1.6–1.7x) — clearly above it. Reference: Apple Ads, Google Ads, TikTok Ads (paid channels only, this one excluded). Results from the last 2 days are not counted yet (they are still arriving).
Budget cut
Cut TikTok_Spark_Creators_US: budget $132 → $83.16/day (−37%) · CPI $3.28 is 1.6x the other paid channels' average (90d)
Details
Spend ~$124.22/day (last 14d) falls by about $41.06/day ($1,232/month). About 65 installs/week fewer if results fall in proportion (usually fewer: the costliest volume goes first).Compared on: Each platform’s own count — not a common basis99% likely above 1.5× the other paid channels’ average2,468 results in 90d · Range 1.5–1.7×CPI is clearly above the other paid channels' average but under 3x, so cut the budget before pausing; pause if it stays above 3x. CPI $3.28 is 1.6x the other paid channels' average ($2.05, 90d; 2,468 results, range 1.5–1.7x) — clearly above it. Reference: Apple Ads, Google Ads (paid channels only, this one excluded; Meta Ads left out as wasteful). Results from the last 2 days are not counted yet (they are still arriving).
Budget change
Raise GAds_App_Android_Global by +20%Daily budget $231.00 → $277.02 · Spend run-rate ~$207.43/day (last 14d)
Details
+$46.02/day ($1,381/month) for about +179 installs/week if CPI holds. Check spend and results in the next observation window.Compared on: Each platform’s own count — not a common basisGAds_App_Android_Global: 99% likely below the other paid channels’ average10,217 results in 90d · Range 0.73–0.75×CPI is $1.80 over 90d, within the cap. Raise in steps to buy volume. GAds_App_Android_Global is the campaign with room to spend: CPI $1.80 over 90d, at most 0.75x the other paid channels' average (90% range). It spent $207.43/day over the last 14d against a $231/day budget.
Execution log
Nothing executed yet.
Autopilot
Only the owner can let Autopilot change ad accounts.
Changed in the last 24 hours0Applies on its own next cycle0Track record0 helped · 0 hurt · 0 no clear effect · 0 measuring
Limits
Up to 15% per change · 1 per campaign a day · 72h between changes · 10 a day in total · Stops if spend runs 50% over plan or 3 changes fail in a dayAudit log
Nothing has been changed by a person or by Autopilot yet.
+1 system entry (syncs, setup) in the CSV only