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Kitefin

Changes: Preview — nothing changes in ad accountsGo live 0/3
Through Oct 26 · Times in UTC

September: ad spend $36k → 13,557 paid installs ($2.68 CPI). Loop made no suggestions.

Spend
$36kSpend trend
▼ 0.8%vs previous 30d
Paid installs
13,185Paid installs trend
▼ 3.3%vs previous 30d
CPI
$2.74CPI trend
▲ 2.6%vs previous 30d
Purchases 640 · Cost / purchase $56.40
Trials 2,424
Tested lift
  • Apple Ads: +14% incremental · MMM
Tests →

Needs you (3)

Showing 2 of 3
Open the queue →
Lower TikTok Ads budget−$41.06/day · −$1,232/mo−65 installs/wkmodeled
Raise Google Ads budget+$46.02/day · +$1,381/mo+179 installs/wkmodeled

1 more waiting in the queue →

Loop impact (30d)

Nothing approved yet.

By platform (30d)

All campaigns →
PlatformSpendInstallsCPITrendVerdict (90d)Status
Meta Ads$16,575.714,585$3.62Meta Ads spend trendWastefulImported
Apple Ads$9,643.374,264$2.26Apple Ads spend trendEfficientImported
Google Ads$6,200.873,511$1.77Google Ads spend trendEfficientImported
TikTok Ads$3,675.72825$4.46TikTok Ads spend trendWastefulImported
Data quality · 4 notes
  • SKAN/ATT probabilistic attribution is shown with its uncertainty
  • The install denominator is the platform's own number — nothing checks it
  • CPI needs no per-user attribution — but the install count is still modelled
  • Purchase counts are as reported by the channel (no reconciliation configured)

Recent changes

Times in UTC
Audit log →
Test started: A/B · TikTok Ads
Oct 18
Test started: geo holdout · Meta Ads
Oct 8
Measurement concluded: incrementality · Apple Ads
Sep 22